Social Marketing Capstone Project: Performance/Images

Performance is a fictional organization dedicated to the service of digital marketing and web development for companies regardless of the occupation and size of these companies. This prototype was created for Social Marketing Capstone.

Below are the images used to create the project more details here.

"Developing the project was a great challenge for me and everything started like this:"

Before starting my Project Capstone was monitoring the social network Twitter in the business community of Venezuelan cocoa  and I found a good response to my tweets and also I could see the needs they have on several factors: funding support to develop their industries, sitioWeb, management of social networks, among others.

The most effective link I've shared in two social networks: facebook and twitter. In facebook was received the greatest acceptance in a community of students of Web Development.

With this experience I could see completing my idea about the purpose of the project.

3 Venezuelan Chocolatiers in the International Chocolate Awards 2015

As you know The International Chocolate Awards is the most important recognition for fine chocolate industry of worldwide competition. The event was created by leading figures of the gastronomic world for recognize, under the same conditions to the creations of chocolatiers who proudly represent their countries.

One of the countries recognized for produce the best Cocoa in the World is Venezuela and therefore the Best Chocolate. Proud to be Venezuelan I want to share with you. As it was the classification of our great chocolatiers in the semifinal round of the international Chocolate Awards 2015.

The classification was announced in the article titled "Americas Competition 2015 Winners" by International Chocolate Awards that was held on April 26-30, 2015 in New York, it unveiled the classification highlighting Venezuela with the recognition of 'Best in competition' overall winners in the category. Plain / origin dark bar categories, Chocolates El Rey - CAOBA and for the fourth consecutive year ICOA, White Chocolate of the Premium line Carenero Superior Chocolates El Rey received Gold Medal.

Chocolates El Rey is one of the favorite chocolate by Chocolatiers Professionals worldwide as well as Pam Williams mentions in her article titled "Chocolate Manufacturers". Williams is founder and lead instructor of Ecole Chocolat Professional Chocolatier School of Chocolate Arts which resulted in a survey  to graduates of her Chocolatier Professional program. 

Knows a little more of the chocolatiers of Venezuela and the chocolates that they were awarded in the competition.

Chocolates El Rey                                          

       

Arcay Chocolates

Screenshots Courtesy of Chocolates El Rey and Arcay Chocolates       

Franceschi Chocolate

Screenshot Courtesy of Franceschi Chocolate 

According to the articles that I found on the International Recognition of the Venezuelan chocolate and my experience in courses that I have taken for   Specialization Social Media Marketing. 

I would recommend three actions to follow to the Venezuelan cacao producers and especially to the national government:

• Promote, more the agricultural programs: In Venezuela is grown the best cocoa in the world it should continue maintaining quality standards in all production processes to increase the production and export of cocoa products to become, as at one time it was, in the first producer and exporter of cocoa in the world right now that has fallen steeply oil prices it affecting the Venezuelan economy. 

• Undertake with Chocolate: Only one factor is necessary to achieve an objective, perseverance, dedication, determination and love for the job, you can achieve leadership and create Startup of success in the chocolate business, as they demonstrated, Arcay Chocolates and Franceschi Chocolate are good examples to follow.

• Country of opportunities: Venezuela is a country with viable investment for companies that want to project and positively influence the economies scenarios. Nestle, is a prime example of the trajectory and evolution of these businesses it may have in the country. The invitation is for the national and international investors to do business and grow their economies, in this country of opportunities.

Today is the day to forge a better future for Venezuela. There are several options where to start. Creativity and love of work is a good beginning.
Start from your communities: home, school, university, job anywhere where you are.


Luznery Vera is a student at Coursera of the Specializations Social Media Marketing, this is a program created by the University of Northwestern and Web Design For Everybody is a program offered by the University of Michigan.

You can follow me through social networks @LuzneryVera:

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